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Setting up sponsored links

Q: Can I use a text ad for my sponsorship link?

A: We can provide a simple hybrid sponsorship banner format that is text based with a background image. The background gradient is keyed to the standard lilac colour used for Code Style navigation elements, but with a stand out border style. This establishes a strong visual relationship between the site and the sponsor that is distinct from standard text ads.

Q: What sort of sponsored links do you provide?

A: Sponsored links are graphical advertising banners with short text links, positioned in the top right column of the page. See our sponsored link service page for a guide to the service and live examples of the banner formats supported. Both the banner image and text are hyperlinks.

Q:

A: It sounds like you might be talking about the title attribute that can be added to images and links. You might be familiar with the alt attribute for images, which shows a text alternative if images are not loaded. Internet Explorer also shows this text when you hold your mouse cursor over such an image, like a tool tip on a desktop application. The title attribute is the standard way to achieve this tool tip behaviour that also works in the Firefox web browser and others.

The title attribute is a way of adding more information for readers when they mouse over a sponsored link banner, for example. The title attribute is also believed to be part of the indexing algorithm of some search engines, so may contribute to the contextual relevance of a link from a search engine optimisation point of view.

<a href="http://www.example.com"
    title="Title attribute example">Link text</a>

<a href="http://www.example.com" title="Title attribute example">
    <img src="/images/banner.jpg"
    alt="Banner text alternative"></a>
      

We can include title attributes in Code Style sponsored link banners. General advice is not to overload the title element with keywords.

Sponsored link campaign planning

Q: What are the best low traffic pages to sponsor?

A: The low traffic pages with the highest page views are listed below in descending order. Some are not standard article content, but are included for reference. The subject vocabulary page happens to rank highly with search engines for the keyword "DHTML" for instance. The DOM menu customisation FAQ is a good match for "dynamic".

  1. DOM menu customisation FAQ
  2. Media dependent style sheet glossary
  3. Servlets in action
  4. Code Style subject vocabulary
  5. Copyright, terms and conditions
  6. CSS font-family subsection contents
  7. Site subject index
  8. External links for site management software
  9. Site help and FAQ
  10. Search engine optimisation

Please use the Code Style site search to test other keywords and see what comes up or ask us for guidance.

Q: What is the benefit of sponsoring a low traffic page?

A: You should not expect significant human referrals from a low traffic page sponsorship, the main benefit would be in terms of page rank and key word association.

Sponsored link prices

Q: Your text ad and sponsorship prices don't make sense!

A: The concept of the Code Style sponsored link service is a different from our standard text ad service. The graphical element of the sponsorship service places your brand on our site and establishes a stronger level of partnership and endorsement than text ads. Page sponsorship is also an exclusive offer; only one customer may sponsor a particular page.

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